In May 2025, Simply Sunflowers entered an exciting new chapter under the ownership of Gwen Merrifield, a proud Plymouth native and recent college graduate. Gwen brings a fresh perspective and youthful energy to the beloved Main Street boutique, with a passion for style and a commitment to keeping the store's charm and accessibility alive. Her vision is to celebrate the roots of Simply Sunflowers while introducing new ideas and inspiration to the community.

Originally founded in 2010 by Cheryl Avery—who named the store after her favorite flower and its symbolism of happiness, love, and good fortune—Simply Sunflowers quickly became a local favorite. Cheryl passed the business to her fashion-loving niece Jaime Pauley in 2013, who continued to grow the shop with a focus on beautiful, affordable accessories and gifts.

Now, Gwen is proud to carry that legacy forward. With deep ties to Plymouth and a fresh outlook, she’s dedicated to making Simply Sunflowers a bright, welcoming space for both longtime customers and new faces alike.